Welcome to the Louisiana Behavioral Health Services (“Agency”) website, www.louisianabehavioralhealthservices.com, also referred to as (“the Agency Site,” the “Site,” or “Sites”), an online e-commerce, information, and communications platform provided by SUN Behavioral Health, Inc. and all affiliates (“We” or “Us”).
We take your privacy seriously, and we want you to know how we collect, use, share, and protect your information. In addition to this Notice of Privacy Policy (“Privacy Policy”), users of this site may also consult our HIPAA Privacy Notice. This Privacy Policy applies to all Sites where it is posted. Other facilities in the SUN Behavioral Health network may have their own privacy policies that apply to those sites. You should review those privacy policies in connection with your use of those Sites.
This Privacy Policy does not apply to Protected Health Information (“PHI”) as defined under the Health Insurance Portability & Accountability Act and related regulations (collectively referred to as “HIPAA”), including information you provide to us while being treated as a patient, which is separate and subject to our HIPAA Policy Notice. Further, this Privacy Policy does not apply to information collected by or provided in connection with an individual’s application for employment, current or former employment, or independent contractor arrangements with the Company.
Types of Information Collection
Information you give us:
We respect the right to privacy of all visitors to our sites. We receive and store some information that you enter on our Sites or that you provide to us through the Sites in any other way.
The information we collect or that you provide on or through our Sites or by using our services includes:
Information we collect automatically:
We collect information about you automatically as you navigate through or use our Sites. Information collected automatically may include usage details, IP addresses, session replay and recording technology (recording your movements, clicks, etc. on our Sites), and information collected through cookies, web beacons, pixels tags, and other tracking technologies. As you navigate through and interact with our Sites, we may use automatic data collection technologies (such as session replay and tracking technologies referred to above) to collect certain information about your equipment, browsing actions, and patterns, specifically:
The information we collect automatically may include Personal Data or we may maintain or associate information we collect with Personal Data we collect in other ways or receive from third parties. It helps us to improve our Sites and to deliver a better and more personalized service by enabling us to:
The technologies we use for this automatic data collection may include:
How we use the information we collect
In addition to the uses described above, we use the information we collect for things like:
We may combine this information with any other information we have about you, including, if you are a Agency patient, any PHI we have about you. If we combine this information with your PHI, we will treat all of that information as PHI and will only use or disclose that information as set forth in our Notice of Privacy Practices.
SMS Messaging Privacy
If you choose to opt in to receive SMS messages from the Agency, we may send messages related to:
SMS consent and phone numbers collected for SMS communication will not be shared with any third parties or affiliates for marketing purposes. Message frequency may vary. Message and data rates may apply. You may opt out at any time by replying STOP to any SMS message you receive from us. For assistance, reply HELP or contact us using the information below.
Data retention
We will retain your information for as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes, and enforce our agreements. You may request that we delete your data by contacting us as provided below. However, we may not be able to honor that request in all instances given the laws and regulations that apply to us. For example, under state and federal law, we may be required to maintain some data that is specific to you and that may identify you, such as your medical records or other information. We may also have a legal basis or obligation to maintain medical and other information about you to provide care and treatment or to comply with our professional, legal, and other obligations.
Disclosure of your information
We may share the information we collect about you with third parties who we have engaged to help us provide the Site, as well as the products and services available through our Site. Your Personal Data may be disclosed to affiliates, contractors, service providers, and other third parties we use to support our business; any such use of Personal Data that includes protected health information will comply with our Notice of Privacy Practices and any authorization you have provided. The services provided by these organizations include providing IT and infrastructure support services, advertising, marketing, and payment processing services. Advertising and marketing partners may receive and use your Personal Data to assist us with our advertising and marketing efforts. In each case, we will ensure that these third parties have agreed contractually through a Business Associate Agreement to safeguard your data.
We may provide third parties with aggregate statistics about our visitors, traffic patterns, and related site information. These data reflect site-usage patterns gathered during visits to our website each month, but they do not contain information that personally identifies you unless you have given us permission to share that information.
We may also disclose your Personal Data:
Your rights regarding your information and accessing and correcting your information
For non-patient information, you can Contact Us through the Contact Information below to access and/or find out what information we have about you and to correct that information. You may also notify us through the Contact Information below of any changes or errors in any Personal Data we have about you to ensure that it is complete, accurate, and as current as possible or to delete your account. We may not be able to accommodate your request if we believe it would violate any law or legal requirement or if we have a legal basis or obligation to maintain it, or if it would cause the information to be incorrect.
If you are a patient of the Agency, you can access the patient-related information that we maintain about you required under the HIPAA and other federal and state law. For more information about requesting your medical records, contact the Health Information Management department and discuss your options to release information to other providers of care, individuals or entities.
Security
Whether you are visiting the Agency or any other location, we use reasonable security measures to protect the confidentiality of personal information under our control, and we appropriately limit access to it. We use a variety of information security measures to protect your online transactions with us. The agency uses encryption technology, such as Secure Sockets Layer (SSL), to protect your personal information during data transport. SSL protects information you submit via our website, such as scheduling and bill payment information including your name, address, and credit card number. We cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. We have taken reasonable steps to ensure the integrity and confidentiality of personally identifiable information that you may provide. You should understand, however, that electronic transmissions via the internet are not necessarily secure from interception, and so we cannot absolutely guarantee the security or confidentiality of such transmissions.
Purposes of processing and legal basis for processing:
As explained above, we process personal data in various ways depending upon your use of the services. We process personal data on the following legal bases: (1) with your consent; (2) as necessary to provide the services; (3) to comply with our legal obligations; and (4) as necessary for our legitimate interests in providing the services where those interests do not override your fundamental rights and freedoms related to data privacy.
Complaints or concerns: You are welcome to raise any complaints or concerns to the Agency by contacting the Health Information Management officer.
Protecting children’s privacy
Our Site is not intended for users under 18 years of age. No one under age 18 may provide any information to or through the Sites. We do not knowingly collect Personal Data from users under 18. If you are under 18, do not use or provide any information on or in our Sites or on or through any of their features, including your name, address, telephone number, email address, or any screen name or username you may use. If we learn we have collected or received Personal Data from a user under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from a user under 18, please contact us at the contact information below.
Links to other websites
Our Sites may link to other websites that have their own privacy policies. Be sure to review the privacy policy on the site you’re visiting.
Privacy policy updates
We may need to update our Privacy Policy as technology changes and our services evolve, so please review it periodically to keep informed of any changes.
Contact information
If you have a question or concern regarding your privacy, please contact SUN Behavioral Health’s Privacy Officer using the contact information below:
SUN Behavioral Health Privacy Officer
Post Office Box 4394
Brick, New Jersey 08723
(732) 747-1800
Revised March 27, 2026